Making experiential exceptional, we spend our days building creative and innovative brand activations and experiential campaigns.
We’re your out-of-office, internal events and activations department that stretches from Victoria to Montreal. As an extension of our clients’ teams, we work closely and cohesively to create value for brands and consumers alike using research and consumer insights as the foundation — and creativity and innovation as the icing. Our ability to connect people, place, and things is the cherry on top.VIEW OUR STORY
Making experiential exceptional, we spend our days building creative and innovative brand activations and experiential campaigns
Brand + Bespoke Events
Sponsorship + Strategy
Public Relations + Modern Mktg
Creative Concept + Creation
Social Media + Content Mktg
With a combined 30 years in marketing strategy, communications, and events, our team has a knack for all things experiential.
And just like that, the snow is flying in Calgary! The team at WOOLF + WALLACE has been busy working with a long-time client on a new project, Winner’s Edge! We wanted to take this opportunity to give you a mid-campaign update on what we have been up too.
Amidst the continuing trend and popularity of experiential marketing in the last 5 years, you might have asked yourself: what exactly is a brand ambassador and why are they so important within XM? Before we dive in, let’s become familiar with a few terms used to describe brand ambassadors such as a street team, engagement team, event staff, or brand advocate. These terms are used interchangeably to label what we at WOOLF + WALLACE refer to as brand ambassadors. Now, let’s get started as we explain the what, why, and how of brand ambassadors!
Experiential marketing, otherwise referred to as XM, leverages positive experiences creating memorable and lasting emotional connections between a brand and its consumers. XM provides measurable results and has been used by companies, big and small, to increase brand awareness and sales.
WOOLF + WALLACE mission statement: To make new friends and do cool things with them. People are at the center of all that we do and we like it that way. When it was time to expand the team and look for an events + marketing assistant we did one of the things we love most—connecting with new friends. And guess what? We found the perfect fit!
We've been the conversation starters for some of the world's top brands. Meet our clients - and more importantly - our friends.